Effectively Build Your Personal Brand

Written by Acme Mag

When establishing your personal brand as an individual agent, it is crucial to recognise it extends beyond your agency’s visual identity. Defining your personal brand key when it comes to creating a consistent presence both online and offline. It doesn’t matter whether people’s first interaction with you is at an open inspection, or via an Instagram DM – the aim is to deliver a seamless and cohesive experience.

Let’s focus on the best part of personal branding: it’s personal. Consumers want to remember there’s a person behind the sales, that you have friends, family, goals and values. This doesn’t mean you should never post about work, but between those standard just listed and just sold posts, consider a post from that local cafe you stopped by to get you through that next auction. 

It’s now more important than ever to build your online presence and strategy is the basis for this. By creating a strategy, you’re building structure into your personal workflow. You can build expectations around what you share and how you present yourself. This can be defining your property photography, your social media templates, your tone of voice, and even your outfit choices. 

At the end of the day, real estate is a crowded market. New agents pop up all the time. This is why your personal brand sets you apart. Highlight what makes you unique within your strategy. Your strategy could be focused on building better recognition towards your name, not just the brand you work under. If you want to be seen as more than an agent, but a leader in your field, then a strategy can enhance your credibility and influence. It’s more than having the necessary skills and qualifications; it’s about crafting a unique and compelling online image that sets you apart.

As an agent, utilising your personal brand can make you more adaptable. You can react and strategise around the market and ultimately focus on what your consumers want to know. By using your personal brand right, you can attract and retain customers by building rapport.

Our key recommendations:

1. Understand your voice. Make sure it reflects you whether someone is talking to you in person or is seeing your content.
2. Create a key messaging tagline. This can be used across socials but can also easily be weaved into conversations. This will help build your brand recognition.
3. Create structure around your online posting schedule. 
4. Create photography guides and expectations.
5. Utilise stories. Stories don’t need to be as clean and professional as your main content feed. Stories are a way to see the behind the scenes, so they don’t need to be as refined. 

After more tips of breaking free from the classic agent mould, click here for styling tips.