Josh Saliba on Social Media

Written by Acme Mag

We recently sat down with Josh Saliba of Soames Real Estate. Known for his strong reputation of hard work and a unique focus on the customer, Saliba has grown from a start in leasing to becoming the Licensee in charge at Soames Real Estate, as well as being their No. 1 selling agent. That’s no easy feat, so let’s get to know Saliba a bit better and what makes him tick.

Acme: How do you use social media?

JS: What am I trying to achieve out of it? Being front of mind for people. A lot of the stuff that I’m putting out there is to do with property testimonials, and you know, we get a lot of stuff from Identity Marketing, in terms of what they put out for our business as well. The frequency is quite high, I do three a week and that’s scheduled on Monday, Wednesday and Friday. Stories are really, really cool – I try and paint a picture as to what happens throughout our day and that’s been really, really good for my business.

Acme: What’s working for you?

JS: Door-knocking for me is very much overrated; in saying that, that’s really how I did build my business at the start. I think that now there’s more awareness around databases, and talking on the phone to your market is very underrated at the moment. People should be doing a whole lot more of that.

Acme: What is your funniest real estate experience?

JS: Yeah, so the funniest moment I’ve had was actually at an open home and I noticed the bathroom door was closed. I went to walk into the bathroom and there was a buyer sitting on the toilet doing a number two and he wasn’t even fazed by me walking in! He goes “oh, can you just give me a minute?”, so I shut the door, he flushed the toilet, steps out and he goes “thank you”. Then he just walked out of the property, so it was quite interesting.

Acme: What’s your advice for other agents?

JS: The most common problem within the industry is the ability to say “next”. So, when you miss a listing, or when a buyer pulls out of purchasing a property, I think people get themselves down for a long period of time. You’ve really just got to move on with it because the next three, four, five, six hours that you let that affect you won’t be going out and winning any more business.

You know, the first person that hung the phone up on me, I was like “oh, that hurt!”. Now when people are angry at me for calling them, I think “I’m okay, we’ll get over it, it’s not that bad” and I move onto the next thing.

Acme: How do you utilise video?

JS: I do a fortnightly video because of a few reasons, they keep people updated with the market, it’s a way where I’m not in people’s faces all the time and I’m actually giving informative information away. I’ve heard people actually wait by the computer! It comes out on a Friday morning, 7 o’clock each time and people have said to me that they actually wait for that to come through because they want to see which business I’m actually going to be filming at. When we put those videos on social and send the email out, it can sometimes attract up to 10,000 people with the promotion that we’re doing behind it and I’ve had buyers recently see my video then go to certain cafes or certain places just because of the video that I’ve put out.