Reaching New Heights With Altitude

Written by Acme Mag

A legacy – this is a key point to the creation of Altitude’s brand. The founders, Paul McAllister and Jeff Samson considered how the brand could withstand time from the start of the creation process. They believe in investing not only their staff, but also in creating a brand that will ultimately outlive them.

Stemming from their desire to create a legacy for others to follow, Paul and Jeff went against the grain of regular industry naming culture. They chose Altitude, rather than the name McAllister & Samson. Choosing this name means the brand will be relevant in years to come, remaining an independent business that continues to stand apart from the crowd. It was important when they came to Identity Marketing for their rebrand that their marketing was identifiable and instantly recognisable.

Building Altitude’s legacy brand is not only done through their external marketing, but also internally. This is achieved through passion and care in a workplace culture with ongoing coaching and mentoring. They have invested in a legacy brand to create long term sustainable growth.”We invested heavily in our own personal growth to be better leaders – that’s a journey that never ends, by the way. We strategically have three coaches, a real estate industry coach, a business and wealth coach and a personal life coach,” Paul says.

“The growth and maintenance of a cohesive leadership team and the adoption of the EOS leadership style has prepared us for the next level of growth. We fostered a ‘learn it all’ attitude versus a ‘know it all’ attitude. Both of our founders are avid readers who encourage the team to be the same. There’s an Altitude library of business and personal growth books that people readily access,” Jeff tells us.

Altitude culture challenges the status quo. Management works for employees, instead of the other way around. Leaders are always considering their employees and how they can serve them better and create a better environment.

“We regularly talk about this when we’re looking at our end game – what was it like when we were sitting in their seat? How would this have felt? Let’s look at a different way of doing things that makes life easier for them to come to work and just do their jobs well. This way their clients get the best service from them. The clients in our marketplace definitely know what Altitude stands for,” Paul remarks.

Nurturing the Altitude workplace environment has added benefits. By having engaged staff, they bring new employees into the fold. Staff actively endorse and recruit other culturally aligned agents, alleviating Altitude from ‘poaching’ that often occurs in the industry.

“The brand and its culture are the most important assets that Altitude possesses. With regular team-oriented culture events, ranging from Friday lunch cook ups to exciting events such as the Altitude Amazing Survivor Race Day, there’s always opportunity for their people to engage with each other,” Paul says.

The Altitude experience is a part of the brand journey and it’s important that no matter the interaction, the experience is consistent. No matter who walks through the door, everyone gets the same welcome. For instance, if it’s a wet day, they send out extra staff to help meet clients with an umbrella at the ready.

This consistent customer service is a major element of their brand offering and has become what Altitude is known for. There is no rushing. You’ll never find an Altitude agent following clients around the house as they inspect it. They understand that viewing a property is something that takes time, and the last thing people want is to be harassed by an agent as they look for the potential value in their next home.

Understanding what moves consumers, treating all team members equally and ensuring everyone who walks through the door has a great brand experience. In the end, Paul believes that Altitude will always be known for its consistency in service and the treatment of all involved.