Building Community with BuildHer Collective
12 April 2024

Written by Acme Mag
Empowering women to turn their dreams into reality, Rebeka Morgan, Founder of BuildHer Collective, shares how women have always been completely invested in their homes. This is why they are empowering women with the right tools to build the home of their dreams or develop properties for profit. Rebeka shares her insights on navigating the unique challenges of residential construction, fostering a community where women support each other through the intricate journey of designing, building, and renovating homes for both personal fulfillment and profitable ventures.
Acme: What inspired you to start BuildHer Collective?
Rebeka: Coming from a commercial background I could see the issues in the industry, residentially the game is really different, there is less accountability, the systems and processes are loose and frankly since the renovation TV shows everyone feels like they should know how to build and renovate because they have purchased a house.
At BuildHer Collective, we love helping women through the process. We help them to avoid significant stress and also mistakes, but also more recently we have found that women are wanting to renovate or develop for profit – looking to design their lifestyle around flexibility and family. With 6 children, flexibility has been key for my family over the years. I often joke that there is no way I could hold down a real job. However, with every joke half meant, it is really not that funny – how exactly are we meant to always be present for our children and have careers?! Renovating and developing for profit is one of the few vehicles that I know that can give the return and rewards, whilst also the freedom of time.

Acme: Building a community seems integral to your approach. How do you foster a sense of community amongst women interested in designing, building, and renovating homes?
Rebeka: When a new mother has a baby, they want nothing more than to talk about that baby, how many times they woke, fed and the like. Completely interesting for about 5 minutes if you don’t have a baby of the same age. Building and renovating is the same! The only people who care are women in the thick of it – in the game! And the agony of choosing the right paint colour (now no-longer just the right white paint) is real and can require much discussion. Our community provides a forum to sense check, to get help and to be amongst peers with similar values and who care.
Whilst we are an online course and forum – great for the lifestyles we are all leading now, we provide many opportunities to come together with house tours, industry events and in person workshops. We have just opened our new event space and studio in Northcote and it is such a pleasure to host events!


Acme: In what ways does BuildHer Collective empower women to take an active role in the traditionally male-dominated fields of real estate, design, and construction?
Rebeka: We have always found women completely invested in their homes, it is the nurturing environment where we raise our families, host our friends and are able to express ourselves and our individuality. You can tell a lot about someone from their home. It is only natural then, that this space would be well serviced by women who have a vested interest and understanding.
Being a woman in a male dominated field can also be an asset, there are many ways to work with people and different perspectives are so helpful. I would hope that we are empowering women to design a lifestyle that they want and love, no matter the career or interests that they have.

Acme: Could you elaborate on the online courses offered by BuildHer Collective? How do they cater to women looking to enhance their skills in home design and construction?
Rebeka: We have a few different levels of courses from design-like-a-DesignHer – if you want to do this interior design on your home, build-like-a-BuildHer to manage, build or renovate your dream home and our DevelopHer’s Masterclass which is all about renovating, building and developing property. Recently we have also expanded our DevelopHer’s Inner Circle and community and are loving helping women re-design their lifestyles through property.
Each course focuses on a different outcome and there are different interests of the community within.
We don’t have a set method of working, such as always using an architect. Rather, we have a philosophy of using your values and budget to shape the building process, to maximise your build outcomes
Acme Mag: Building and renovating with value in mind is a key aspect. How does BuildHer Collective guide women to ensure their projects are not only aesthetically pleasing but also financially sound?
Rebeka: You need to understand the principles of building and design, ultimately it comes down to materials and labour, but how these are used and in what capacity is where the value lies. Sometimes we are so close to our projects that we cannot see the simple path through a clearing off the side, instead we fruitlessly try to force ahead. By taking a high level view and assessing wants/needs against budgets and outcomes you should have clarity from the beginning.
As a side note, I know many of us complain about the cost of building, and whilst yes it has gone up – so has our expectations. Now instead of a space for a TV unit in a room, we want to build in joinery, which has multiple functions and high end finishes and this is happening in all areas of our home. Sometimes budget and value align and sometimes a simpler solution is required to ensure you can actually afford to build your dream home.
Sustainability is becoming increasingly important in the construction industry. How does BuildHer Collective encourage and guide women to incorporate sustainable practices in their projects?
Sustainability is the only way forward. Our homes are responsible for 24% of energy use across Australia, but there are very simple ways to make small (cost effective) changes which drastically reduce consumption. The easiest time to make these changes is during the build process – most changes just require an understanding of the performance – which has previously been really difficult to understand. Thankfully this is an area which is progressing fast and there are exciting changes evolving.
Acme: Can you share a success story of a woman who, through BuildHer Collective, achieved remarkable results in her home-building or renovating journey?
Rebeka: How to start here! There are so many incredible stories, and each one is as exciting and important as the next, no matter what the numbers. Just this year we have had:
- Elise sold her renovated home in Ascot Vale for a suburb record.
- Jenn sold both her dual occupancies in the Gold Coast, a suburb record – the plan originally was to keep one and sell one, but as always we need to adjust.
- We set up a Joint Venture to develop a home with 6 DevelopHers.
- Anna made a whopping $800k profit from her development.
- Amy sold one of her dual occupancies off the plan and the other at auction.
- Tylar was featured on Grand Designs which airs this month.
More importantly women have had control of their home builds and budgets, being able to realise the home of their dreams. Other DevelopHer’s have been able to quit their ‘9-5’ jobs and renovate for profit as a career, making more than they could ever save in one project, or 4 x their typical wage, whilst spending time with their children.
Acme: Lastly, what is the long-term vision for BuildHer Collective? How do you envision the company evolving in the future to further support and empower women in the industry?
Rebeka: Well isn’t that the exciting journey we are on! Right now we are welcoming new members into our DevelopHer’s Inner Circle, a program that typically has been for graduates of the DevelopHers Inner Circle, and we have several publications in the works to help women at all levels through their builds!