About Time

Written by Acme Mag

Whether you’ve changed resources for efficiency or you’re saving an hour or two by not commuting daily, you may have found yourself with newfound time. It’s all too easy to let this extra time go to waste so Acme Magazine is here to shine a light on the things you’ve been putting off for a while.

Listing Visual Review

There’s a 99.8% chance that you already have a Pre-Listing Kit, but it’s less likely that you have a well-thought-out proposal document.

Many choose to combine content from Pre-Listing Kits and proposals, however, depending on your process and size of your agency, proposals may be the missing link to better-qualified leads and smoother transactions. If we consider Pre-Listing Kits’ to be the main meal and signing to be dessert, proposals are an entree that sets the tone for the entire ‘meal’.

For listing tools, it’s key to assess whether the information included is relevant, engaging and of value to your market. To assess your listing visuals, we recommending asking yourself the following questions:

• Do your listing visuals highlight your key points of difference?
• Is the design and visuals relevant to your brand, your market, your area and trends?
• Has your strike rate increased since implementing it?
• Is the document too long?

Visual Brand Audit

Visual brand audits are hugely beneficial, however, they’re not frequent enough. A visual brand audit is the assessment of your brand’s visual assets and evaluating whether they’re being used correctly. This is typically categorised into two key groups – internal and external use.

External Use

Communication pieces that are distributed to your marketplace such as your website, emails and email signatures, external stationery such
as letterheads, print marketing and social media.

Internal Use

Pieces used within your business by your team including: internal brand assets such as documents, internal stationery and software programs.

Tip: for consistency, we recommend setting up a document template to ensure that fonts, font sizes, colour and logo placements are the same between all of your team’s communication. If it’s time for a visual brand audit, start with these questions:

• Who is responsible for undertaking the visual brand audit?
• How many people are required to assist?
• Who is collecting examples of all the assets?
• Do you have a checklist of items?

Branding Projects

If after conducting a brand audit you’re not settled with your brand assets and how they’re used, you may require a branding project.

Branding is a large topic that covers many types of projects, the main two being brand refreshes and complete rebrands. For those new to branding projects, a brand refresh is the action of tweaking your brand and assets without overly compromising brand recognition, whereas a complete rebrand is a fresh slate that presents endless opportunities for your business. If you think a branding project may be on the cards, consider the following questions:

• Is your brand differentiated from your competitors?
• Does your brand reflect and connect with your ideal market?
• Is your brand relevant for modern times?