Elevated Colour
6 September 2020
Written by Acme Mag
If you’re in real estate then you undoubtedly know that personal presentation and marketing is everything.
The relationships you build and the personality you present can make and break future sales and we all know relationships come easier when the first impression makes a positive impact.
Visual branding is necessary to differentiate brands from one another, and by extension personal presentation can go a long way in differentiating you from other agents. But if you’re wearing navy suits or black tailored pieces like every other agent on the block are you differentiating your impression?
Done correctly, slightly out of the box attire choices can forge confidence with homeowners and single you out in their memory.
Now, we’re not saying to disregard the humble navy and black
basics, but rather expertly pair them with complementary yet compelling colours – whether through accessories or the
humble button-down shirt.
Complementary yet compelling shades to Navy
- Bordeaux
- Lilac
- Forest Green
- Stormy Grey
- Black
- Burnt Orange
- Peacock Teal
- Sage Green
- Espresso Brown
- Pale Tangerine
Complementary yet compelling shades to Black
- Slate Grey
- Cobalt Blue
- Khaki
- Peacock Teal
- Muted Burgundy
- Ice Blue
- Fuschia
- Sage Green
- Copper
Colour isn’t the only player in a style that makes the right impact, so we leave you with these:
Departing Notes
- Tailoring is key
- Avoid passing trends and focus on ‘tried and true’ classics with a twist
- Dress to your area.
