Real Estate in Review: Adaptability
1 June 2020
Steve Osborn
Co-founder & Managing Director, Identity Marketing
“Consumers are better positioned to choose those that were there for them when they needed it.”
It’s staggering how our nation has changed in such a short time.
I remember when adaptability was a ‘buzzword’; now it’s taken on new meaning in the real estate industry, as well as brand new importance.
Working as a strategic partner with many real estate brands and agencies, I saw the first wave of adaption by those who recognised the early changing landscape. Messages were modified, objectives were altered, and for some, their marketing and business strategies changed overnight.
For the real estate brands and agencies that adequately change and adapt during this time, I’m excited for the pay-off that they experience. Correct steps that were taken during this time work towards building a ‘following’ and while most real estate brands won’t see an immediate result today, the effort that is put in now will pay dividends in the future when consumers are better positioned to choose those that were there for them when they needed it.
