The Limitations of Listing Visuals

Written by Acme Mag

Listing visuals are necessary when meeting prospective vendors. They’re essentially a CV and homeowners are an employer waiting to be impressed.

Picture this, you’re looking through a stack of resumes and you read that a candidate is well presented, organised and proficient in Microsoft Office. Groundbreaking – This candidate has wasted your time by stating that they reach the standard expectations of a real estate professional. The candidate should have focused on the following points instead of asserting assumed traits as though they’re a badge of honour: experience, what you can uniquely deliver to the position and the results.

If your Pre-Listing Kit focuses on low days on market, basic communication and getting a higher price than anyone else without any proof, then you’re likely limiting the effectiveness of your Listing Visuals and the subsequent presentation. This is because your claims, whether accurate or not, do not separate you enough from other Listing Visuals.

Let’s break down the three expectations you should be covering in your Listing Visuals:

This directly relates to the example that we mentioned before. If you’re sampling off expected promises then you’re not going to make much of an impact, let alone a positive one. Although we can’t identify what’s unique to your offering, we can leave you with this advice – personality can be a deciding factor when choosing between candidates so ensure that your Listing Visuals positively and accurately reflect your persona.

This directly relates to the example that we mentioned before. If you’re sampling off expected promises then you’re not going to make much of an impact, let alone a positive one. Although we can’t identify what’s unique to your offering, we can leave you with this advice – personality can be a deciding factor when choosing between candidates so ensure that your Listing Visuals positively and accurately reflect your persona.

Infographics that showcase results are a regular feature within Listing Visuals, however how many of the statistics are geared with vendors in mind? Instead of statistics that make you look good, work with statistics that vendors appreciate – such as a dollar figure above asking price rather than your highest sale.