Where Print & Digital Meet
10 September 2019
Written by Acme Mag
Marketing is multipurpose, however many don’t take advantage of this feature – especially when it comes to the relationship between print and digital.
For the purpose of this article, we will be focusing on printed reports, however this article can be applied to Pre-Listing Kits, Listing Kits, Magazine’s and essentially anything that is defined as print marketing.
Reports are a vital part of real estate marketing because they provide customers with an update on local values. Typically, these reports are printed and sent either via post or letterbox drops. However, as the world becomes increasingly digital, it’s time to ‘get digital’ when it comes to the delivery of your reports.
First thing’s first, you need to have your reports available in a digital format. This may be in the form of a simple PDF, or for those looking to make a suave impression, we recommend getting your report turned into a Flashbook. For those unfamiliar with Flashbooks, they are an online animated version of your report which flicks through the ‘book’ as if it were printed. As opposed to a PDF, Flashbooks can easily be sent via social media and email to clients whilst giving them the same experience as if they had recieved it in the post.
Once you have a digital version of your report – here’s how to deliver it digitally:
One: Email it to your database
Send an email that has your report as an attachment or a link. To really make your email make a statement, ensure your email states the value of your report and a snippet of what’s inside.
Two: Push your report on social media
There are a couple ways you can do this, however the general consensus is to take your digital report and make it available on social media – either directly through Facebook or directing people to a landing page to download your report.
Three: Make it available on your website
Your website is a key place to have digital versions of your reports, past and present. If choosing this option to maximise your marketing, we recommend having a landing page for your reports so that they can be clearly found by users visiting your website.
Four: Promote it in your email signature
In addition to emailing your report to your database, you can also allow it to have a longer but softer marketing lifespan by promoting the report in your email signature.
Five: Call everyone on your database who received a copy
If you’re in sales then you should be prospecting as well as marketing. Make time to call each and every person who received a copy of your report.
