Why You Need Cohesive Marketing
2 June 2019
Written by Acme Mag
The premise is simple, your marketing should be cohesive. In an ideal world: your pre-listing kit matches your sign boards and their design aligns with your DL’s perfectly. However, like many objectives in life – this is easier said than done.
It’s all too common that life gets in the way, especially the life of a selling principal real estate agent. Real estate professionals are required to meticulously balance a unique work/life footing that sees them constantly setting up their next sale, their next success – and it’s this approach that often pushes marketing and it’s cohesiveness to the wayside.
The reason you need cohesive print marketing comes down to the mind and psychology of your market.
The choices we face and the decisions we make are heavily influenced by our subconscious, that being said we’re often not aware of the number of actions our brain goes through in mere milliseconds to bring us to our final conclusions. In the end, what we choose ‘just feels right’ and this is the result of pattern recognition.
Now that we have marketing psychology 101 out of the way, let’s talk about how this impacts your print marketing and why a lack of cohesiveness can spell bad news.
If your print marketing isn’t aligned and cohesive, your market is making split second assumptions in relation to what you deliver. For example, if you’re using unnecessary variations of your brand colour across print marketing you’re leaving yourself open to the assumption that because your print marketing isn’t consistent, you as a real estate professional also may not be consistent.
On the flip side, those who use consistent and cohesive print marketing experience higher rates of brand recall and brand awareness, and in a highly competitive field, that is a golden ticket.
