Fresh House: Understated Styling
15 April 2021
Written by Acme Mag
Jump on any real estate agency website or major listing site in Australia and it’s obvious that something has shifted. Without having to read a single word, the property photos seem to jump right out and grab you. Interiors are polished, furniture is perfectly arranged, decor items are covetable and flawlessly on trend.
“It’s obvious, the bar has been raised,” says Bel Atkins, Director and Head Stylist at FRESH HOUSE Co. “Where Property Styling and Home Staging used to be an optional extra, post-2020 the industry feels different. There is definitely a new standard of excellence when presenting a property for sale.”
Having worked in Melbourne for several years, when it came time to set up her own business and lay down her entrepreneurial roots, Adelaide was the only place to be. “My Great Grandmother owned a fashion boutique on the Main Street of Naracoorte, my Grandmother took over the business when her mother passed, and it continued to flourish under her stylish eye. My own Mother, having inherited the creative and business genes, ran a beautiful florist shop Blooms for over 25 years. I come from a long line of creative South Australian business women,” commented Atkins.
So now that FRESH HOUSE Co. is established and has a loyal legion of local agents and vendors, calling for their services each day – Where to now for the Property Styling business at the peak of its game?
Atkins stated, “We’re in our element! Sure, the bar has been raised for the entire industry, but we’ve been playing at this level for years. Fresh is about edgy, contemporary and clean styling. Our goal is to connect with people by understanding the deeply human emotions that connect buyers to a property. We use our experience and expertise to bring these details to life.”
But Atkins is quick to add that it is not a one-woman-show. “Oh no. I could not do this on my own. I have the most incredibly dedicated team, we’re all service minded and want to do our absolute best for our vendors. The agents we work with, we have worked with for years. They love our style and our results speak for themselves. They trust us. We actively cultivate a good relationship with our agents, because we’re grateful for the wonderful opportunities they provide … And plus, they are damn good fun! Our agents are always good for a laugh.”
